If you have an investment property, tenant occupancy is a big deal. Just like a business owner, you have an opportunity for a substantial amount of income that can steer you toward great success. However, if you don’t market your house correctly, you could be losing potential tenants to other landlords. Whether you’re advertising privately or on real estate websites, there are specific elements of an advertisement that leave a lasting impression and sway interest. Give your property the best shot on the market with these tips on how to make a great house listing.
People want to feel like they can make your property their home. While some can walk into an empty space and visualise their living arrangements, others can’t. Appeal to everyone who walks through your door and make the most of your inspections by staging the house. Creating an inviting atmosphere by filling the home with furniture and décor makes it easier to fall in love with a space. It will elevate warm, homely feelings and convinces people that it’s where they want to spend their time. It’s such a convincing tactic in fact, that a survey has shown that a staged house spends half the time on the market as opposed to empty ones*. Hiring furniture can be a small cost if it means having rent come in weeks sooner than anticipated.
Many tenants will not bother with advertisements that have limited photos or none at all, so pictures on your listing are mandatory. A photo speaks a thousand words, and with such high-quality imagery on the Internet these days, average shots just will not do. You’ll have better luck with a professional camera or photographer to capture the beauty of your property. Prep your house before the photoshoot by cleaning (remember that professional lenses can even pick up on dust!) and decorating nicely (fluff up those cushions!). Ensure that you’re showcasing all of the best features of the home, such as the kitchen or alfresco, and pick the best photos of the lot to create a gallery online.
Does your property have air-con? An alarm system? A remote-controlled garage? Let tenants know! Descriptive content is crucial and can make or break your listing. It’s the chance you have to make your house stand out amongst the rest. The more features you list, the better. People want to know that they’re getting value for their money, and descriptions do just that. Tell them why your home is the one that they’ll want to live in over the next six to twelve months. Aside from the obvious of how many bedrooms and bathrooms, make a list that includes kitchen appliances, storage, new carpet, a fresh coat of paint, block-out blinds and anything else that makes your house more than average. Before posting, be sure that you proofread the text and that it’s as professional as possible
Map & Area Attractions
Other useful information to tenants is an understanding of the suburb your property is in and its surrounding amenities. Include a map on your listing that outlines the closest bus stops and train stations, mark the nearest cross street so that they can find your property easily, and highlight any surrounding facilities (schools, cafés, shops). People want to know that they’re living in a good suburb with a lot to offer and have easy access to nearby services from your property. By sharing knowledge on the area, you’re selling its convenience and adaptable lifestyle.
Ask New Living Homes today about how you can build an affordable investment property in a growing suburb of NSW. Call us on 1300 366 766.